fbpx
Home Business Naomi Campbell's Adidas Scandal

Naomi Campbell’s Adidas Scandal

Supermodel, Naomi Campbell is popular for a lot of things like acting, business, and modelling but she’s also well known for her sponsored posts that usually generate outstanding results.

In her collaboration with Adidas to market the new 350 SPZL kicks, the campaign was a massive marketing scandal which many consider to be one of Campbell’s worst social media posts by far.

Shttps://images.app.goo.gl/kaiJzHE9fB8toV3J6

Naomi Campbell posing at event

@naomi, Instagram

Campbell was the perfect fit for the campaign because she is a fit and healthy person, but that didn’t stop the campaign from being a huge flop. On the actual post Campbell included the promotional instructions from Adidas, making it very obvious to her fans that it was a paid marketing post.

Supermodel, Naomi Campbell is popular for a lot of things like acting, business, and modelling but she’s also well known for her sponsored posts that usually generate outstanding results.

In her collaboration with Adidas to market the new 350 SPZL kicks, the campaign was a massive marketing scandal which many consider to be one of Campbell’s worst social media posts by far.

Campbell was the perfect fit for the campaign because she is a fit and healthy person, but that didn’t stop the campaign from being a huge flop. On the actual post Campbell included the promotional instructions from Adidas, making it very obvious to her fans that it was a paid marketing post.

It wasn’t the first time that a social media influencer posted the original message from the sponsored brand. A few weeks before Campbell’s blunder, Scott Disick made the same mistake that led to the situation where Adidas and Campbell lost all their credibility.

The supermodel jumped right on to the situation to remove the portions that highlighted the mistake, but it was a little too late by then.

Important Lesson For Campbell

Users want to believe that influencers really love what they endorse and not only doing the campaign for the money.

It’s crucial for companies and influencers to communicate on a certain level to make sure that there’s no risk of the wrong information reaching the public.

.

Related Articles

Stay Connected

0FansLike
0FollowersFollow
0SubscribersSubscribe

Latest Articles